17: From Online to IRL: Fall Craft Show Experience
Summary
Show Notes: In this episode, Kathleen opens up about her recent craft show experience – from the nerve-wracking prep to the unexpected lessons learned when taking her online embroidery business into the real world.
What You'll Hear:
Behind-the-scenes prep work (spoiler: lots of spreadsheets and Target runs)
Real moments from show day – both magical and challenging
How in-person selling differs from online business
Unexpected lessons about pricing, authenticity, and customer connection
Encouragement for anyone considering their first craft show
Key Takeaways:
Start small with local markets to learn the ropes
Authenticity trumps perfection in displays and interactions
In-person selling provides unique feedback and validation
The emotional aspect of sharing your creative work face-to-face
How craft shows can inform and improve your online presence
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