22: The Courage to Be Seen: Putting Your Face in Your Brand
Summary
Show Notes: You love sharing your work, but showing your face? That's a whole different story. Kathleen gets it—she could post embroidery hoops all day, but putting herself in front of the camera makes her stomach drop. But something changed when she joined the Gary Vee x Stan Store challenge and heard one directive that shifted everything: "Nothing is more niche than you."
In this vulnerable episode, Kathleen shares her journey toward visibility and why hiding behind your work isn't protecting you—it's holding you back. This conversation isn't about becoming an influencer or posting perfectly polished content. It's about understanding that your story, your face, your voice—that's what makes you different from every other creative person out there.
If you've been hiding behind your work, afraid people won't care about you (only what you make), this episode will give you the courage to start showing up.
You'll hear about:
The Gary Vee x Stan Store challenge directive that changed Kathleen's perspective on visibility
Why "nothing is more niche than you" is the most powerful marketing truth
The real fears behind hiding (and what we're actually afraid of)
What changes when you start putting your face in your brand—deeper connection, trust, and community
Your story is your niche: why your unique journey can't be replicated
8 practical strategies for showing up even when you're terrified
What your visibility actually does (beyond marketing)—permission, legacy, and healing
A challenge to do one brave thing this week
Takeaway: You don't have to be more special or more interesting—you just have to be more you. Courage and fear can coexist, and the more you show up, the more you'll realize how much time you wasted hiding. People don't just buy products—they buy from people. Your face, your voice, your story? That's your brand's heartbeat.
More from Artsy Lyons
Gary Vee x Stan Store Challenge: garyvee.stan.store
Free hand embroidery workshop — from newbie to stitch pro in 30 minutes!
Follow me on Instagram: @artsylyons
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